From Wreaths To The Super Bowl: A Mom-Built Brand Finds Its Voice
Listen to episode 34 of the MomTalk Maryland podcast, “From Wreaths To The Super Bowl: A Mom-Built Brand Finds Its Voice.”
MOMTALK MARYLAND | EPISODE 34
What if hustle wasn’t a badge of burnout but a promise to show up with heart, speed, and boundaries? We sit down with our friend Monica Blakely of Passion for Ezra to trace an all‑too‑relatable path: from rolling ribbon on the floor to dressing America’s favorite football mom on Super Bowl Sunday. It’s a Maryland-made story with national edges—proof that a single DM, a smart read on style, and a willingness to overnight a bold idea can flip the lights on for a small business.
We dig into the early days—wreaths, tutus, onesies—and the moment Monica realized women deserved sports apparel that actually fit, honored team colors, and felt fabulous. From there, we talk about pivoting through hard seasons, including sewing and donating thousands of masks during the pandemic, and the ongoing work of setting boundaries that protect your joy: saying no to on-site handoffs at games, carving out family time, and defining healthy yeses under pressure.
There’s also a candid look at women claiming space in male-dominated rooms. Monica and her husband Taylor model a partnership that flips assumptions, while the Washington Commanders earn real flowers for investing in small businesses and elevating women across roles. That support created a ripple—introductions to other teams, new collaborations, and a louder platform to pull more local entrepreneurs up the ladder. The takeaway is both practical and inspiring: shoot your shot, overdeliver, and keep the community at the center.
If you’re building a brand, parenting while pitching, or just need a reminder that “no” is often a stop on the way to “yes,” this conversation will move you. Subscribe, share with a friend who needs a push, and leave a quick review to help more moms and makers find the show.
Follow Passion for Ezra to keep up with Monica’s latest designs, collaborations, and behind-the-scenes moments of building a brand with heart. 💛✨🧵
📸 Instagram: https://www.instagram.com/passionforezra
🌐 Website: http://passionforezra.com
📘 Facebook: https://www.facebook.com/Passionforezra
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