Micro Influencers & Small businesses

These days, social media is almost our entire lives now. It’s a part of our culture - it IS our culture. I still remember the MySpace & Facebook days, which have quickly spiraled into Instagram, Snapchat, Tiktok, Youtube, and more.

My first introduction to social media was creating my first MYSPACE page, & then starting my own Facebook. Eventually started dipping my toe in with Instagram when that came in on the scene. These social “places” quickly became their own form of community forums & sources of connections. It felt like such a wonderful way to still be connected with family, friends, coworkers, & beyond. It was a source of entertainment, fun, pastime, social debate, and frankly a platform to be yourself.

Instagram is the perfect place to post photos & video content. It’s a great platform for businesses to not only share their products & services, but to create and build trust with their audience, engage with them, and even have real conversations & sales.

While Tiktok may be one of the leaders in video creation & “trends”, Instagram still is one of the best platforms for businesses to build and maintain relationships with their following.

WHY IS IT IMPORTANT FOR SMALL BUSINESSES TO WORK WITH INFLUENCERS:

Micro influencers (those with an approximate following of 5,000-20,000K) often have higher engagement rates & trust values within their audience & following. Meaning that they are fostering and creating conversations and relationships within their community, which allows them to build trust when they speak on certain topics, products, and more.

Influencers are able to speak naturally about their experiences first hand, which allows their followers to trust their given reviews, and makes those individuals much more likely to then try out that product/business.

This is extremely impactful for small businesses looking to grow their customers, sales, & more. When you have individuals that can naturally speak to the value of your product or service, you gain trust & influence, and an eventual referral base.

Micro Influencers in turn are much more afforable than major marketing campaigns because their scale & scope of service is often more targeted, and more influential within their circle.

Are you looking to increase your business within your Howard County, MD ? Reach out to our team today to discuss our marketing packages!