The Gen Z Perspective: Marketing Insights from a College Intern
momtalk maryland | Episode 8
Listen to episode 8 of the MomTalk Maryland podast, “The Gen.” Z Perspective: Marketing Insights from a College Intern.”
Ever wonder what Gen Z really thinks about your social media presence? This eye-opening conversation between Claire Duarte and Emma, The Columbia Mom's first college intern, pulls back the curtain on the significant generational divide in digital marketing and social media usage.
Fresh from her freshman year at Salisbury University where she studies communications with a marketing minor, Emma offers a rare, unfiltered perspective on what makes Gen Z tick online. Her verdict? TikTok reigns supreme while Instagram Reels are decidedly "millennial." The authenticity gap between platforms becomes increasingly apparent as Emma explains why her generation posts so sparingly on Instagram compared to their millennial counterparts.
The discussion explores fascinating territory around content creation philosophies, with Emma emphasizing that nothing turns Gen Z away faster than obviously staged content pretending to be spontaneous. The conversation takes an especially illuminating turn when addressing social media burnout - having used these platforms since age 10, Emma describes the exhaustion of constant comparison that leads many in her generation to periodically delete apps altogether.
For business owners and marketers feeling increasingly disconnected from younger audiences, this conversation provides invaluable insights into creating content that actually resonates rather than repels. From understanding platform preferences to recognizing the supreme importance of authenticity, Claire and Emma bridge the generational digital divide in a way that's both entertaining and immensely practical.
Ready to rethink your digital marketing strategy through fresh eyes? Listen now and discover what your business might be missing when trying to connect with younger audiences.
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