Beyond the Internship: The Evolving Landscape of Digital Marketing

Momtalk maryland | episode 16

Maryland digital marketing and public relations insights for students and professionals

Listen to episode 16 of the MomTalk Maryland podcast, β€œBeyond the Internship: The Evolving Landscape of Digital Marketing.”

oin Claire and Emma as they reflect on a summer of growth, learning, and discovery in the world of marketing and communications. In this heartfelt conversation, Emma opens up about her journey from uncertain college student to confident marketing intern, sharing how hands-on experience has shaped her understanding of the industry far beyond what classroom learning could provide.

Emma reveals her surprising affinity for client work and data analysis, admitting she's found unexpected joy in projects like Instagram indexing and content creation. From filming on location with local businesses to crafting blogs and managing social media, her diverse responsibilities have helped her identify her strengths and refine her career aspirations within the communications field.

The conversation takes a thoughtful turn as they discuss the importance of media freedom and diverse storytelling voices in light of recent legislation affecting public broadcasting. Claire shares a powerful insight that resonates throughout the episode: "When we lose our storytellers, we lose our stories." This prompts a meaningful discussion about the responsibility communications professionals have in both creating and consuming media.

As Emma prepares to return to college for her PR-focused communications courses, she reflects on how her internship experience has already given her an advantage in the classroom. The genuine mentor-mentee relationship between Claire and Emma shines through as they celebrate what they've learned from each other and look ahead to continuing their professional relationship remotely.

Whether you're a student considering a marketing career, a professional looking to mentor the next generation, or simply curious about what happens behind the scenes of content creation, this authentic conversation offers valuable insights into the evolving landscape of digital marketing and communications. Subscribe now and join our community of curious, supportive professionals navigating the ever-changing world of marketing together!

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