Behind the Scenes: From Mom Life to Content Creator
Listen to season 2, episode 14 of the MomTalk Maryland podcast, “Behind the Scenes: From Mom Life to Content Creator”
MOMTALK MARYLAND | season 2, EPISODE 14
“It must be nice to get free food and fun trips.” We hear that all the time, and it misses the point. Content creation is real work, and when it’s done well it’s also real marketing. We sit down with Lisa Summers, the creator behind It's Summers Somewhere and It’s Somewhere Local, to pull back the curtain on how a Maryland mom builds a multi-platform media brand that actually drives action for local businesses and families looking for things to do.
Lisa shares her origin story, from a long career in sales to a painful house-flipping experience that forced a reset. What starts as a love of travel and local events turns into a consistent social media strategy once she invests in coaching, learns the framework, and makes the hard shift from posting “flyers” to showing the experience. That’s where FOMO comes from, and it’s also how audiences decide if something is worth leaving the house for.
We also get specific about the behind-the-scenes costs of “free” invites: gas, babysitters, filming instead of relaxing, then hours of editing, captions, and cross-posting. Lisa breaks down her workflow, why she edits on her phone with CapCut, how she plans content like a story before she even arrives, and how tools like Repurpose.io help her show up across Instagram, TikTok, Facebook, and YouTube Shorts without doing everything twice. We talk platform risk, why you funnel followers to a website and email list, and how a weekly newsletter can turn scrolling into real weekend plans.
If you care about influencer marketing, creator economy strategy, Maryland travel, local events, or building a sustainable digital advertising engine, you’ll walk away with a clearer playbook and a lot more respect for the work.
To see Lisa’s work in action and get inspired for your next outing:
🎥 TikTok
▶️ YouTube
Lisa Summers is the founder and creator of It’s Summers Somewhere, a fast-growing platform inspiring over 250,000 people to discover local adventures and family travel experiences. With a background of 20+ years in corporate sales, she now helps brands, tourism boards, and businesses connect with audiences through strategic, results-driven content.
Through her consulting brand, Summers Social, and speaking platform, Summers Speaks, Lisa educates businesses and audiences on influencer marketing, entrepreneurship, and building a life and brand with intention. Based in Baltimore, she’s also a wife and mom of two, with family at the center of everything she creates.
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